In 2005, the Dutch design duo Viktor & Rolf opened a store in Milan with an upside-down deco.
"You really enter into a surrealistic world, the Viktor & Rolf world, where nothing is what it seems to be."
"We wanted to give a new perspective on a shop," Viktor said.
Viktor & Rolf design one of the most conceptual collections in the business.
Unfortunately the shop had to close in 2008, after Diesel owner Renzo Rosso acquired a controlling stake the Viktor & Rolf label.